How the evolving role of the store associate can deliver tangible OMNI results
Brent Paulsen, Managing Director, Head of Retail, UNTUCKit

Successful retailers have invested significantly in technology to drive omni channel results. Ultimately the store associate plays a critical role in the success of this initiative but how has the role of the store associate changed? How do you gain "buy-in" at scale across multiple store locations? What tools or technology are needed to be successful? How do you keep associates informed and knowledgeable in an industry faced with the increasing pressures of high turnover / hiring in this evolving labor market?

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