This video features an interview with a PR expert named Lucy Werner. The interviewer mentions having a mixed history with PR people and firms but acknowledges the importance of PR in branding and marketing. Lucy Werner introduces herself and explains her background in PR, which began with a work experience placement at a music PR agency. She talks about the excitement of working in PR, getting press coverage for events, and meeting musicians. She also describes her career path, which involved studying media and culture studies at university and eventually starting her own PR consultancy to help small business owners learn how to do PR for themselves. The interview covers the importance of PR in counterbalancing negative news and providing a platform for people's stories.

Find out more about Lucy visit: https://www.thewern.com/

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Host: Chris Do
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