Does your industry really matter when it comes to search engine optimization and content marketing? The answer is yes!

(00:18 - 00:39) When Google looks at each industry and expertise, they're ranking each individually. For example, when you look at searches around topics like financial advice or medical advice, different aspects will cause Google to prioritize rankings differently.

(00:40 - 01:17) You need to pay attention to E-E-A-T or expertise, experience, authoritativeness, and trust and YMYL or Your Money, Your Life. You can find these in Google's Quality Rater Guidelines, which you should be following to consistently improve your content strategy.

(01:18 - 01:49) Based on the September, October and November 2023 updates, here's what you need to prioritize for your content strategy:
1. Authors with credibility
2. Properly sourced information
3. Unique information
4. Facts, figures, statistics, and industry data
5. Content that is not stolen

(01:49) Based on the industry you function in, there are certain aspects of your content that Google will prioritize, landing your content in rich results like video snippets or knowledge graph items.

Ignite Visibility Guide to E-E-A-T and Your Money, Your Life: https://ignitevisibility.com/ymyl-pag...

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