Seems like a fundamental question and probably we won't answer it clearly, but our speakers will share their experience and ideas on how to navigate. Read the data, trust your heart. Or other way round.

All presentations are based on examples and case studies.

Agenda
3.00pm - 3.30pm
Claire Rozain, UA Monetisation Manager at Product Madness

Creativity and science behind creative testing. Creative testing framework and creative best practices in different UA channels
How to combine creative and data approach in creative testing? How to make it as the process and learning loop and not one-off? Presentation based on examples and learnings from different campaigns and traffic sources.

3.30pm - 4.00pm
Jussi Naapuri, Senior Performance Marketing Specialist at Rovio

Practical approach to creative testing at Google ads
Creative testing at Google Ads versus other channels. What is our approach to working with creatives for better performance at Google channels.

4.00pm - 4.30pm
Q&A session and Discussion

Claire Rozain, UA Monetisation Manager at Product Madness
Jussi Naapuri, Senior Performance Marketing Specialist at Rovio
Mariusz Gasiewski, CEE Mobile Gaming Lead at Google
Thiago Nam, Gaming Growth Manager at Google