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Developing strong brand values is foundational to building a brand that wins in the long term. This means looking at more than a logo and brand colors.

In this clip, Gaetan discusses how your brand values impact buyers and customers when they're making purchase decisions.

Now, there are more choices for customers than ever before. Consumers not only make decisions based on price and quality. Brand values are playing an increasingly bigger role in decision making.

Watch this video to gain valuable advice regardless of where you are in the brand development process.

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