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The chip shortage is hitting the camera industry - HARD. Tiny semiconductors power every part of your camera, including the camera body, lenses, and flashes. Because demand for cameras was low in 2020, camera manufacturers ramped down their chip production. In 2021, demand has largely returned - not just for cameras, but for cars and other consumer electronics. As a result, semiconductor manufacturers are overwhelmed and do not have sufficient capacity to meet the high demand. Tony Northrup discusses exactly what is causing the demand and when it will end... He'll also tell you some bad news, like you're not going to get that camera or lens you want any time soon.