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Published on Sep 23, 2021
HBO Max launched in May 2020 – in the early months of the pandemic. As more users have turned to streaming content to fill the hours, the service has grown to a user base of 67.5 million, through a combination of exclusives and original content. EVP & GM of Direct-to-Consumer at WarnerMedia, Andy Forssell will discuss HBO Max’s growth strategy and differentiation in a world full of streaming choices.
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