Farmer's Fridge CEO & Founder Luke Saunders is creating a connected network of vending machines offering fresh & healthy meals, shares insights on creating a restaurant-like experience, solving food-supply chain issues, capitalizing on grassroots marketing & real-world virality & using sales data to create the most appealing menu

0:44 Jason intros Luke and describes how he found out about Farmer's Fridge
5:01 How did Luke overcome barriers of making a vending machine feel like a restaurant
9:18 Luke's life before Farmer's Fridge
11:52 How Luke discovered the issues of distribution that led to Farmer's Fridge
16:18 Building the first Farmer's Fridge vending machine
23:48 Ideal locations for Farmer's Fridge machines & where the first machine was placed
29:35 How did Farmer's Fridge begin to expand and hit critical mass
34:22 Using sales data to craft the most appealing menu
37:00 Getting VCs interested
41:57 Who was the first bold VC to put $ in? How did they prove themselves to institutional firms?
46:27 Machine cost over time & maximizing inventory
49:56 How hardships made Luke fearless
51:30 "Startup cannibalism"??? & low-burn culture
54:27 Farmer's Fridge NYC expansion
58:27 How does Farmer's Fridge compare to fast-casual salad restaurants

A HUGE Thanks to our generous Patreon supporters: Stefan Samne, Niall Dennehy, Tom Meagher, Abdel Bioud, Carlos Aguilar, Podcast Notes, Mike Jonas, Tasneem, Vin Dowling, Stefano Vettorazzi, Mikael Pawlo, Luke Mroz, Tim-Kress Spatz, Dith Na, Jeremy Davidson, Clayton Memele, Scott LaVictor, Kirstan Barnett, David Wolkin, Darius Vasefi, Liron Shapira, Hassan Albalawi, Dominik Faber, Anthony Holley, Blaine Tanner, David Bailey, Marc Cyr, Monika Norwid, Ron Berkes, Russell S Holmes, Nicholas Wickman, Ryan Morrison, Robera Geleta, Barrie Heptonstall, Eric Dewhirst, Tony Bova, Bob Wilkinson, Ashon, Victor Izmaylov, Igor Ostrovsky, Alistair Palmar, Brian Kearns, Straight Cash Homie, Gordon Gooch, Said Saad, Ron Theis, Florian Schwarz, Scott Gay, Andy Vinh, Almuhtada Smith, Dave Rimmer, Arnaud Devie, Tim Shnaider, Brian Kearns, Dave, Steve Bernat, Cynthia, Ayo Dele, Chris Swain, Jack Reichert, Zen Lenon, Pam, Nick, Miguel Solano JJ, David Daily, Mark John & Tolu!!!
  / twistartups