Peter Jones Pledges To Fight For Mr. Cadbury's Heritage | Dragons' Den
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 Published On Dec 23, 2019

After following in his family's footsteps, James Cadbury enters The Den in the hopes to secure a Dragon deal of £75,000 in return for a 5% equity stake in his company 'Love Cocoa'. It's a luxury handmade chocolate brand inspired by his great, great, great grandfather, John Cadbury. Despite discovering some flaws in James' business model as well as a potential lawsuit on the horizon, Peter Jones stands his ground and fights for the young entrepreneur. Can this new kid on the chocolate block bag a deal from our Dragons?

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