What is the holy grail of marketing? Guy Kawasaki defines it by two points and in this talk shares which brands have been most and least successful in achieving it.

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About the speaker:

Guy Kawasaki is a speaker, author and former chief evangelist of Apple. He is on the board of trustees of the Wikimedia Foundation, a brand ambassador for Mercedes Benz USA, and an executive fellow of the Haas School of Business (UC Berkeley).