German start-up Holoride has designed a virtual-reality experience for the backseats of taxis, for passengers in autonomous vehicles and for kids on long car trips.

Holoride's games and visualisations provide entertainment that's specifically tailored to passengers, incorporating the car's real-time movements such as acceleration and steering.

The resulting experiences are not only immersive, they help to combat motion sickness by syncing what the passenger sees with what they feel.

"People often can't enjoy transit time, because watching a movie or reading makes them feel uncomfortable," said Holoride. "Time is a precious thing, but most of it feels wasted when you are on the road."

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