Barry Schwartz discusses why the explosion of options in wealthier nations paralyses decision-making capabilities and makes people less happy and more prone to depression. In a candid discussion on UC Berkeley campus, the psychology professor explains to Imran Garda why this apparent paradox occurs, and why we might not have as much rationality or free will as we think we do.

00:00 Intro. Options options everywhere…
01:00 Isn’t freedom of choice a good thing?
03:20 Why having too much choice is making us miserable
05:12 Wasting resources to create unnecessary options
06:45 Social media’s impact on mental health
09:15 Explosion of sociopathology in young people
12:32 How our choices shape our identity
17:20 Free will and neuromarketing
19:10 Being influenced below the level of awareness
25:00 Are we still capable of rational decision-making?


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