Here a three simple everyday examples of how this works

(Step 1 to Step 3).

Assumption: “Growing my business will cost too much money”

First principles thinking:
What do you need to grow a profitable business? I need to sell products or services to more customers.

Does it have to cost a lot of money to sell to new customers? Not necessarily, but i’ll probably need access to these new customers inexpensively.

Who has this access and how you can create a win-win deal? I guess I could partner with other businesses that serve the same customer and split the profits 50:50. Interesting.

Assumption: “I just can’t find enough time to workout and achieve my weight loss goals.”

First principles thinking:
What do you really need to reach your weight loss goal? I need to exercise more, preferably 5 days a week for an hour each time. Could you still lose weight exercising less frequently, if so how? Possibly, I could try 15 minute workouts, 3 days a week. These could be quick high intensity full body workouts that will speed up my fat loss in less time.

Assumption: “I have to struggle and starve to become a successful artist”

First principles thinking:
What do you really need to create great work and make a good living as an artist? I would need a reasonably sized audience that will appreciate and buy my artwork.

What do you need to reach a larger audience? I probably need to do some marketing, but I don’t like self-promoting so I’d rather not do this.

Ok, is there any way for you to promote your work without being sleazy? Yes, if the focus of selling my artwork is meaningful with a purpose of serving the audience — then I could make more money to make more art, so I can serve more people. Interesting…

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This video was heavily inspired by the works of Daniel Kahneman , author of “Thinking, Fast and Slow". All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement is intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please contact me via my email in the "about" page on my channel.

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