Genesis started as a novelty in Hyundai's American lineup in 2009 but its popularity helped to justify the brand we now know as Genesis. The flagship of the Genesis brand is of course now the G90, but the G80 will always be the Genesis of Genesis. Now in its third generation, the 2021 G80 sports an all-new platform, new engines and a dramatic update to the brand's interior and exterior styling. It's also entering a world with less competition now that Lexus has killed off their GS sedan for 2021. Does that mean third time's the charm? Not quite... You see, the G80 had already outsold the Lexus competition in this segment for 9 out of the last 10 years...
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