Psychiatrist Dr Raj Persaud argues much human distress arises out relationships. But we can all become more skilled in our relationships be they in the domains of friendship, romance, work or career. Deploying the psychological principles behind seduction, the author of a new book on dysfunctional love - 'Can't Get You Out Of My Head' - explains how improving how seductive you are, will also lead to benefits across many other aspects of your life, beyond just romance.

Raj Persaud is a Consultant Psychiatrist who has written and broadcast widely in the mainstream media besides working as an academic and clinical psychiatrist, achieving the senior post of NHS Consultant Psychiatrist at the Bethlem Royal and Maudsley Hospitals from 1994-2008. He has won numerous academic distinctions including the Royal College of Psychiatrist’s Research Prize and Medal and holds amongst 8 degrees and diplomas including a First Class Honours degree in Psychology.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx