Low-volume cars don't make sense | Know it All with Jason Cammisa | Ep. 10
Hagerty Hagerty
3.11M subscribers
219,735 views
0

 Published On Jun 24, 2021

Wonder why you can't get a diesel-powered, manual-transmission wagon? Or a Hellcat-powered minivan? Or even the Golf GTI's plaid cloth seats in the mechanically identical VW Jetta GLI?

It's all because the cost of homologation is so high relative to the number of people who'd buy it that it doesn't make financial sense. It's uncool, but that's why we can't have nice things.

It costs an obscene amount of money to get a car certified for sale in the U.S. — and if there isn't a huge market for a car, that means the per-car certification process can be prohibitively expensive.

The Lotus Elise is a perfect example. Roughly 20 percent of the Elise's original MSRP covered the $50 million it cost to engineer and prepare the mid-engined sports car for sale in America.

And the Elise, by the way, received side-impact and smart-airbag exemptions from the U.S. government. And it still cost $50 million to certify.

Ouch.

==

Subscribe to our YouTube channel for new videos every day! http://bit.ly/HagertyYouTube

Visit our website for daily automotive news, cars stories, reviews, and opinion: https://www.hagerty.com/media

Stay up to date by signing up for our email newsletters here: https://www.hagerty.com/media/newslet...


Follow us on social media:
Facebook |   / hagerty  
Instagram |   / hagerty  
Twitter |   / hagerty  

If you love cars, you belong with us. Hagerty Drivers Club is the world’s largest community for automotive enthusiasts. Members enjoy valuable automotive discounts, exclusive events and experiences, roadside service created specifically for collector vehicles, and a subscription to the bimonthly Hagerty Drivers Club magazine. Join Hagerty Drivers Club here: https://www.hagerty.com/drivers-club

Like what you see? Watch our other series including:
Redline Rebuild | Engine Time-lapse videos from start to finish http://bit.ly/RedlineRebuild
Barn Find Hunter | Tom Cotter searches the country for abandoned cars http://bit.ly/BarnFIndHunter
Chip Foose Draws a Car | Reimagining popular cars with new designs http://bit.ly/HagertyChipFoose

Contact us:
Suggest and feedback - [email protected]
Press inquiries - [email protected]
Partnership requests - [email protected]

show more

Share/Embed