Times Square is, without a shadow of a doubt, an area that had gone through a dramatic transformation in the 1990s. It’s one that many called Disneyfication. It went from a seedy pocket of adult theaters and clubs and shops to the M&M store, Bubba Gump Shrimp, and Wax Museums. That term, Disneyfication, not only signaled the cleaning up of 42nd Street but on a more literal level was indicative of a time where The Walt Disney Company was heavily invested in its revitalization. That includes almost building a 47-story tall Disney hotel in the heart of Times Square.

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Additional Sources
Chang, Dean. “Fun City.” The New York Daily News, 29 Sept. 1996, p. 21.
Furse, Jane. “Times Sq. Changing at a Disneying Pace.” The New York Daily News, 31 Dec. 1996, p. 8.
Grant, Peter. “HMV Joins Party.” The New York Daily News, 19 Apr. 1996, p. 38.
Grant, Peter. “Sky's the Limit on 42d.” The New York Daily News, 22 Feb. 1996, p. 35.
Lewis, David L. “The Deuce's Redo Waxing Closer.” The New York Daily News, 17 July 1995, p. 42.
Lowry, Tom. “City Can Tap Feet to 42d St. Beat.” The New York Daily News, 20 July 1995, pp. 40–41.
Lowry, Tom. “Disney Corners 42d.” The New York Daily News, 12 May 1995, p. 7C.
“The Times Are Changing, and so Is Times Square.” The Journal News, 18 Dec. 1995, p. B4.
Whoriskey, Peter. “The Man Who Wants to Reinvent Miami.” The Miami Herald, 28 June 1995, pp. 1E–2E.