If you are reading every report you can about the new Toyota 300 Series Landcruiser, doing research and trying to decide if you will buy one, you are not getting the full story.

Insofar as I can see, the media is functioning as a de facto PR agency for Toyota, regurgitating Toyota's spin.

There is no critical commentary, no hard questions being asked. Nobody is even posing the question: Has Toyota done enough? (After 14 long years of 200 Series mediocrity.)

Why is this happening? One word: Advertising. Bad incentives in the media mean you, out there in the audience, are a third-class citizen when it comes to unbiased reports about this vehicle, and many others.

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