September 17 -- Bayern Munich is one of the world's most successful soccer clubs and biggest sporting brands. They hold a record 25 German titles and the club itself made 500 million euros last year for the first time; the third biggest sales for a football club in the world. Bloomberg’s Mark Barton speaks exclusively to German football legend and Bayern Munich Chairman Karl-Heinz Rummenigge as well as Spanish World Cup winner and current Bayern Munich midfielder Xabi Alonso.

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