When Pocatello's flag was called out by Roman Mars in a 2015 TED talk as the "worst flag in America", the Idaho city took note. Logan McDougall shares what the community learned about itself as it underwent the process of designing a new flag in their effort to go from "worst to first!" Logan McDougall is the Public Information Officer and Video Services Director for the City of Pocatello. In these roles, he is responsible for serving as a spokesperson for the City, helping direct the City’s public relations and marketing efforts, advising City leaders concerning media relations, and administering the operations of Pocatello Community Media, the City’s government, public and educational access channels. While at the City, he chaired the Flag Design Ad-Hoc Committee. The group led the worldwide effort to raise a new flag for Pocatello after a 2015 TED talk called out the city for having the “worst city flag in North America.” He also serves as a committee member with the Kind Community organization.

Personally, Logan enjoys spending time with his wife, Lisa, and their two daughters, Addie and Cameron. He likes to hike, mountain bike, fish, and play the occasional game of hockey.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx