Research by the Norman Lear Center’s Media Impact Project shows that only 2.8% of scripted TV shows between 2016-2020 included any climate-related language, even fewer included the term “climate change,” despite a majority of Americans having experienced a climate-related disaster or extreme weather by 2021.

Why is the topic of climate change nearly non-existent within TV and pop culture – and how can audiences and creatives change that? ATX TV Festival and @USCAnnenberg Hollywood, Health & Society present a look at series that have/are attempting to reflect the reality of climate change (sometimes within surreal circumstances), increase awareness and understanding about the climate emergency, and incorporate actionable solutions.

This panel was recorded live at ATX TV Festival Season 12 (June 1-4, 2023) in Austin, TX.

To learn more about Hollywood, Health & Society, visit: https://hollywoodhealthandsociety.org/

PANELISTS:
Zoanne Clack, MD (Writer / Executive Producer, Grey's Anatomy)
Erica Rosenthal (Director of Research, USC Annenberg Norman Lear Center)
Kate Langrall Folb (Director, Hollywood, Health & Society)

MODERATOR:
Clay Barron (Producer, EarthX Film)

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