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Market sizing frameworks allow a business to know if a particular market would be appropriate to expand into. The capital expenditure required to expand into a new market is high, and exposes the company to a lot of risk. Therefore, extensive work by consultants to determine those risks and opportunities is an important step for companies to take.

From a firm perspective, they want to know if you understand how to build a framework for this type of business problem, and appropriately defend your assumptions used to build your market sizing framework. If you're able to do that, then you stand a good chance to do well in your case interview. Listen to Jenny Rae and guest Matt Plumber, as they do a market sizing framework walkthrough.

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Timestamps:
00:37 Question prompt.
01:15 Prompt note taking.
01:42 Clarifying questions about the prompt.
01:58 Building Framework
02:58 Clarifying assumptions
04:05 Walkthrough of data
07:04 Walkthrough of the math
08:05 Understanding what the data represents
09:48 Strategic assessment
10:50 Interviewer assessment of framework