Logos, colours, fonts, websites…

For most business owners, this is branding.

The concepts of differentiation, positioning, personality, verbal identity, messaging or storytelling are often foreign or a “nice to have”.

But here’s the rub…

In putting strategy in the “luxury basket” or overlooking it entirely…

Business owners are wasting hard earned money on shiny rims before their vehicle has an engine.

Ironically, many sub-consciously know this.

A few strategically placed question can highlight the gap in their thinking and open up an opportunity for you to help.

Are you highlighting the gap in your prospect’s thinking?

#brandstrategy #leadgeneration #discoverycall #branding