Meet the GenZ entrepreneurs who started a sunflower seed company in their dorm room — and watched it become the fastest-growing snack company in the industry.

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You might be familiar with Smackin’ Seeds, ever since the brand blew up on TikTok. But what's the story behind this viral sensation? Where are the founders and their business headed now?

The journey began in a college dorm room, where roommates Brian and Cole found themselves dissatisfied with the existing options in the sunflower seed market. From a young age, they both felt that the industry could offer more in terms of flavor and quality. Motivated by this belief and their entrepreneurial spirit, they founded Smackin’ Seeds. What started as a small dorm room project has blossomed into a thriving business, boasting over 100,000 satisfied customers.

Brian and Cole took us behind the scenes of their production plant, where they led us through each step of the seed process and described what makes their seeds stand out. Their success is proof to entrepreneurs everywhere that if you are unhappy with an industry, it’s possible for you to take charge and change it for the better.


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