Leader’s Guide to B2B Organic Growth - Episode 24

Don’t let the Ansoff matrix cause you to fear unfamiliar markets and technologies. Start by treating “risk” and “uncertainty” as different beasts. You’ll be bolder and more successful in driving from uncertainty to certainty when you plan with the FAQS map (Facts, Assumptions, Questions, Surprises).

Watch the next episode in the Leader's Guide series:
   • 25 Pursue transformational projects  

Further Reading:
https://theaiminstitute.com/customer-...
https://theaiminstitute.com/innovatio...