Our interview today is with Aaron Ross, the Co-CEO of Predictable Revenue (www.predictablerevenue.com), and author of the Predictable Revenue: Turn Your Business Into A Sales Machine With The $100M Best Practicse of Salesforec.com, and From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue. Ross helped create the sales machine behind Salesforce.com, and he tells us his story and gives his tips to entrepreneurs. Interview by Benjamin Kuo, founder and editor of socaltech.com (www.socaltech.com), a technology news site focused on Southern California's growing high tech and startup industry.