Learn what brand archetypes are and why they’re critical for developing a brand personality that connects people with brands.

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Archetypes are becoming increasingly important in the development of brand strategies and personalities as they allow brands to understand and connect through human emotions.

In this video, you’ll learn the what, how and why of brand archetypes so you can use them to develop effective brand personalities.

First, you’ll learn about the 12 archetypes, their history in ancient philosophy and science and why you instinctively recognise them through your collective unconscious.

You’ll discover how some of the highest grossing movies in the world have leveraged archetypes to develop engaging characters we all love.

Then, you’ll learn how archetypes relate to the branding world and how the worlds most loved brands leverage them to build an army of devout brand advocates.

By the end of this video, you’ll have a clear understanding of what archetypes are and more importantly, why they will play an increasingly important role in the future of strategic branding.


0:00 What Are Brand Archetypes?
0:38 What Are Brand Archetypes?
1:48 Where Did Brand Archetypes Come From?

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