Published On Apr 28, 2024
Hey guys, hope you're well - just wanted to cover a technique that has been adopted a lot recently. Particularly in product innovation story telling from big companies like Nike, On Running, Adidas etc. Which uses an animation of a runner and treating the animation in a certain way to highlight the specific areas of the movement or purely for technical aesthetics to evoke the feeling of product "Research and Development". Bit of a different one but hopefully you guy's are into it. Looking to do a more vector graphic style version of this animation so keep an eye out for that.
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