Editor's Note: The following contains spoilers for Unfrosted.

Cranking up the sex appeal in a movie about rivaling breakfast cereal companies, you say? Indeed. In this interview with co-writer and director Jerry Seinfeld and Jim Gaffigan, co-star of Netflix's upcoming comedy, Unfrosted, the Emmy Award-winners share with Collider's Steve Weintraub exactly how and why those unexpected cameos weren't just a surprise in the cereal box, but actually "tonally fit perfectly for this absurd world."

It's 1963, and the Breakfast Race between Kellogg's and Post is about to launch a campaign for the best shelf-stable breakfast item the world has ever seen. To tell his feature directorial debut, Seinfeld enlisted an ensemble of comedians to fill out his "silly world," portraying real-life and not-so-real-life figures like John F. Kennedy (Bill Burr), Edsel Kellogg III (Gaffigan), Marjorie Post (Amy Schumer), Thurl Ravenscroft (Hugh Grant), better known as the voice of Tony the Tiger, and Donna Stankowski (Melissa McCarthy) in a re-imagining of the invention of the Pop-Tart.

Check out the full interview in the video above or the transcript below to find out how they negotiated those Mad Men cameos, effectually upping the sexual appeal of a balanced breakfast, and how it fit the tone of the movie perfectly. Seinfeld and Gaffigan also share their recipes for the perfect cereal and discuss the nature of remakes and the Spinal Tap sequel.

#unfrosted #jerryseinfeld #jimgaffigan

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