If you’ve been on the internet recently, you’ve probably seen the Kylie Jenner Rise and Shine meme.

What originated on tiktok from a studio tour Kylie was doing of her cosmetics quickly took the internet by storm. From parodies of Kylie Jenner participating on the voice, to hilarious remixes.

This then got me thinking. Who technically deserves to make money off this meme anyways? Or memes in general?

Sources:

https://www.wired.com/2017/03/on-flee...

https://www.gofundme.com/f/peaches-co...

https://www.theatlantic.com/technolog...

https://www.instagram.com/peaches__mo...

https://journals.sagepub.com/doi/full...

https://www.theverge.com/tldr/2019/10...

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