News Corp's Chief Communications Officer Jim Kennedy analyses how the presidential election is shaping up as Joe Biden and Donald Trump look set for an election rematch.

Mr Kennedy served in the Clinton White House as the President's Deputy Assistant, Deputy Press Secretary and Senior Advisor to the White House Counsel.

He later became Hilary Clinton's Head of Communications when she was a New York Senator and worked closely with Senator Clinton on her response to the 9/11 terror attacks as she successfully campaigned for billions in recovery and development funds.

He also was a volunteer advisor in Hillary Clinton's 2008 and 2016 presidential campaigns.

Discussing upcoming tactics for both presidential candidates, Mr Kennedy encouraged Joe Biden to avoid the “basement strategy” again from 2020 and show he has the vitality and optimism to be a great president.

“And don’t demonise all of the supporters of your opponent. You can criticise Donald Trump but don’t criticise the people who support him because you want to be president of all the people, I think it’s important for him to have that in mind,” he told Sky News Australia.

“And don’t be afraid to take more of a conservative position on immigration. Maybe offend some on the left of the party but with every vote you may lose on the left you can gain a couple in the middle.”