Renowned television host and comedic genius, Jay Leno, along with the notable figure at the helm of Dodge Brand, CEO Tim Kuniskis, have taken the stage in a collaborative effort today. Their joint announcement introduced an innovative range of co-branded car care commodities, arising from the fusion of Direct Connection, the Dodge brand's performance products division, and the distinguished realm of Jay Leno's Garage.

In a stride towards this fresh initiative, over twenty premier car detailing and car wash items will come under the Direct Connection/Jay Leno’s Garage banner. Among them, we find the likes of Direct Connection quick detailer, Direct Connection interior detailer, and Direct Connection all-purpose cleaner. However, this is but a mere glimpse into the comprehensive lineup.

The unveiling of this union between Leno and Kuniskis unfolded at Vinsetta Garage, nestled in Berkley, Michigan. This significant occurrence took place in conjunction with the annual Woodward Cruise event, an occasion that annually magnetizes scores of car aficionados to traverse the historic Woodward Avenue in metro Detroit. And with the curtains drawn, Leno and Kuniskis embarked on a Woodward journey in the latest 2023 Dodge Challenger SRT Demon 170 "Last Call" special-edition vehicles.

Tim Kuniskis, the Dodge brand's stalwart Chief Executive Officer within the Stellantis framework, expressed his sentiment, “When it comes to really caring about and maintaining the most amazing vehicles in the world, there’s really no one better to team up with than Jay Leno.”

Prior to this, Jay Leno’s Garage had already been anointed as the designated source for top-tier car care products, perfectly aligned with the dynamic prowess of the 1,025-horsepower Dodge Challenger SRT Demon 170. This isn't the first time Leno's journey has intertwined with the Challenger SRT Demon 170; he had made his presence felt during its debut in Las Vegas, back in March. A heartwarming twist awaited Leno during the present press conference, as Kuniskis and the Dodge brand astounded him with the presentation of his very own personal Demon 170.

Echoing these developments, Leno's voice resonated with reverence, “When you think of legendary American automobiles, Dodge instantly comes to mind." Embracing Dodge's iconic stature, Leno’s Garage car care range steps in to ensure these automotive marvels not only excel in performance but radiate splendor. Leno remarked, “You know, in my years around cars, it's all about authenticity and the passion behind it." He lauded Dodge's novel Direct Connection website as a transformative platform for all Dodge owners. He encouraged enthusiasts to tap into this repository of OEM-certified parts and enhancements to elevate their vehicles' performance. Amid this, he subtly advised not to overlook the aesthetic aspect, suggesting a touch of luster with the assistance of Jay Leno's Garage car care offerings.

The mosaic of this collaboration extends to the Dodge Direct Connection performance parts portfolio, an initiative inaugurated in March 2022 under the "Dodge Never Lift" program spanning two years. This panorama is now embellished with the introduction of the expansive spectrum of more than 20 co-branded car care wares.

The realm of these novel car care products will find their exclusive abode at DCPerformance.com, the digital nerve center for all things Direct Connection. Pertinent details concerning pricing, ordering, and the entire gamut of products shall be unveiled in the fourth quarter of 2023 at this online hub.

Venturing into the domain of Jay Leno’s Garage, one encounters a sweeping assortment of detailing products meticulously crafted to cleanse, shield, and elevate each facet of a vehicle.

The hallmark of Jay Leno’s Garage doesn't merely lie in superior quality, but rather in its intrinsic automotive heritage. Every product carries the imprimatur of Jay Leno himself, put to use in the meticulous maintenance of his globally acclaimed assemblage of vehicles. By adopting Jay Leno’s Garage products, one gains access to the same level of care and excellence that perpetually elevates some of the planet's most exquisite automobiles to a state of showroom-worthy splendor.

The mission encapsulated within Jay Leno’s Garage is elegantly straightforward: to forge premium-grade detailing products that are both accessible and user-friendly. This ethos ensures that every car owner can partake in achieving results that mirror professional standards. At Jay Leno’s Garage, the ethos dictates that every car merits the opportunity to radiate its utmost splendor, and the brand stands as a conduit to facilitate this aspiration. With Jay Leno’s Garage, the distinction is palpable – it's a journey into optimal car care, crafted within the confines of the ultimate garage.

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