"It's a great opportunity to get people talking about sustainable brands, and I hope that it's a good driver to create longer conversations throughout the rest of the year" - Helen Kirkum, founder and creative designer, Helen Kirkum Studio, NEWGEN recipient and #BFCommunity member.

To celebrate #EarthDay and in line with our Institute of Positive Fashion (IPF) pillars, Environment, People, Community & Craftsmanship, we are celebrating the #BFCommunity members who are creating positive change in the fashion industry.

Discover them and how we, the BFC, are championing the industry best practice and encouraging future business decisions to create positive change in the fashion industry, not today but everyday.

#IPF #EarthDay2024

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