Athletic departments across the country are trying to figure out the best way to manage the name, image and likeness landscape when it comes to athletes earning endorsement money.

Michigan is the 18th school to hire a NIL general manager in a partnership with Altius Sports Partners.

It will give the company more than $250,000 a year Michigan athletic director Warde Manuel says it’s the right time to bring in a company that has had three years to develop strategies and NIL connections.